Integrated, Experiential, Case Study
Brand: KitchenAid
Agency: WoW Studios (in-house)
Prod Co: Shades of Gray
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Role: Creative, Design and Production Lead, Budget Owner
Integrated
Brand: Uber Eats
Role: Executive Producer (in-house)
Agency: Special Group
Prod Co: Smuggler
Director: Guy Shelmerdine
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Role: Talent Management & Negotiation, IP Licensing, Budget & Creative Oversight
Case Studies, Integrated, Experiential, Retail
Client: McDonald’s
Role: Sr. Integrated Producer
Prod Co: Sanctuary
Director: Elle Ginter
Post Prod Co: Arcade
Integrated/Broadcast
Brand: Uber
Role: Executive Producer (in-house)
Prod Co: Anonymous Content
Director: Johnny Green
Editor: Jeff Buchanan
Post Prod Co: Final Cut
Director of Photography: Mike Gioulakis
Broadcast and Social
Client: McDonald’s
Role: Sr. Integrated Producer
Prod Co: O Positive
Director: Brian Billow
Director of Photography: Jeff Cronenweth
Integrated Campaigns
Brand: Uber Eats
Role: Executive Producer (in-house)
Agency: Special Group
Prod Co: Smuggler
Director: Guy Shelmerdine
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Role: Talent Management & Negotiation, Production Budget Management/Approval & Creative Oversight
There’s this little neighborhood joint. Serving up some of the finest fried chicken around. You might’ve walked past the place once or twice - maybe, you’ve even heard of it.
Broadcast and Social
Client: McDonald’s
Role: Sr. Content Producer
Prod Co: Sanctuary
Director: Mindcastle
Editor: Christine Wolfe
Post Prod Co: Whitehouse Chicago
When COVID-19 hit, the world stopped for many. But for essential workers including Uber drivers, they were responsible for keeping the world moving. As a company built on movement, Uber took a bold stand by asking riders to stay home and thanked them for not riding. Working with directors, filmmakers and creatives alike, we asked them to film and share what their new lives looked like under quarantine.
Broadcast & Online Video
Brand: Uber
Role: Executive Producer (in-house)
Agency: Wieden and Kennedy
Prod Co: Prettybird
With the release of Uber Comfort, we put the power back in consumers’ hands, allowing them to control temperature, dictate conversation, and stretch their legs with extra legroom. In addition to a launch film for broadcast, we wanted potential users to experience some real life Comfort, while also educating them on our new product - so, we created the Uber Comfort Club at O’hare Airport in Chicago.
The campaign objective was to create a buzz to grow product awareness, spark engagement, and drive first-time trial, specifically at airports, during the busy holiday season.
Experiential & Broadcast
Brand: Uber
Role: Executive Producer (in-house)
Prod Co: Tool of North America
Director: Hal Kirkland
Post Prod Co: Whitehouse LA
Integrated
Client: McDonald’s
Role: Sr. Integrated Producer
Prod Co: O Positive
Director: Brian Billow
Editor: Grant Gustafson
Post Prod Co: Cutters Chicago
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YouTube Masthead
Role: Concept, Director, Producer
When COVID-19 hit, the world stopped for many. But for essential workers including Uber drivers, they were responsible for keeping the world moving. We wanted to not only show what Drivers day-to-day lives had become, but ask (or demand) Riders respect their efforts and health by wearing masks.
Broadcast & Online Video
Brand: Uber
Role: Executive Producer (in-house)
Agency: Wieden and Kennedy
Prod Co: Prettybird
We had a great idea to increase one to one engagements with consumers: celebrating rave reviews of the Signature Crafted Sandwich line, by recreating consumers tweets or comments in hand-lettered builds using stills, stop motion, and gifs. Tonally, we wanted to reach consumers not as a global organization, but a relatable brand with classic style. We asked our food artists to consider aesthetics from commercials and in-store signage: split screens, rich backgrounds, emoji related work, and atmospheric lighting.
Social
Client: McDonald’s
Role: Sr. Integrated Producer/Director
Artist: Marmalade Bleue
In this first-ever collaboration between Uber and Starbucks, we were challenged to create a holiday themed spot supporting a BOGO offer, while announcing the new partnership.
Online Video
Brand: Uber & Starbucks
Role: Executive Producer (in-house)
Prod Co: Psyop
Director: Terry Hall
Editor: Gary Bower
Post Prod Co: Whitehouse LA
With Summer rapidly approaching and many items going on sale, Kmart tasked us with taking everyday products and highlighting them in a unique way. Just when you think everything is normal, you find out, its not.
Broadcast and Online Video
Client: Kmart
Role: Sr. Project Manager and Producer
Broadcast and Online Video
Client: McDonald’s
Role: Sr. Content Producer
Prod Co: O Positive
Director: Brian Billow
Editor: Grant Gustafson
Post Prod Co: Cutters Chicago
VFX: The Mill
One of our major tasks for Sprint was an update of their corporate-owned stores with a gut-rehab redesign. More than just a remodel, every element in the store was evaluated and designed for maximum impact. This included a 12 day library shoot, where we captured over 20,000 images (images captured are featured here). The challenge was to design a clean, modern store which could display product and allow the consumer to interact in new ways, all while remaining timeless. The first two prototype stores were developed in Columbus, OH & Palo Alto, CA.
Retail/Design
Client: Sprint
Role: Sr. Project Manager and Producer
Where’d we get the inspiration for our new Signature Crafted recipe sandwiches? It walked right through the door.
Broadcast and Online Video
Client: McDonald’s
Role: Sr. Integrated Producer
