the collection that got fashion editors talking about a kitchen appliance
1.4 billion impressions in 24 hours | 200% website traffic increase | #1 appliance brand at nyfw
introducing the hibiscus collection 🌺
our appliance-inspired couture collection was spearheaded by creative director marta del rio
every detail was hibiscus or machine inspired - truly bringing kitchenaid’s stand mixer and blender to life
we teased the collection on the morning of the event with over 1,000 wild postings in new york’s fashion district
the full collection debuted on the eve of nyfw - stealing the fashion week spotlight before it even began