We had a great idea to increase one to one engagements with consumers: celebrating rave reviews of the Signature Crafted Sandwich line, by recreating consumers tweets or comments in hand-lettered builds using stills, stop motion, and gifs. Tonally, we wanted to reach consumers not as a global organization, but a relatable brand with classic style. We asked our food artists to consider aesthetics from commercials and in-store signage: split screens, rich backgrounds, emoji related work, and atmospheric lighting.

Social

Client: McDonald’s

Role: Sr. Integrated Producer/Director

Artist: Marmalade Bleue