One of our major tasks for Sprint was an update of their corporate-owned stores with a gut-rehab redesign. More than just a remodel, every element in the store was evaluated and designed for maximum impact. This included a 12 day library shoot, where we captured over 20,000 images (images captured are featured here). The challenge was to design a clean, modern store which could display product and allow the consumer to interact in new ways, all while remaining timeless. The first two prototype stores were developed in Columbus, OH & Palo Alto, CA.

Retail/Design

Client: Sprint

Role: Sr. Project Manager and Producer